Sunday, May 31, 2009

Movies Being Run by Venture Capitalist Attitude

My parents' generation complained about the music my generation listened to. I think as my generation grows older, we will complain about the movies made McG and the other moviemakers and today and onward. And apparently I come from the MTV generation.

A rant about the dearth of crappy movies in the theaters these days:

You know what probably makes for the crappy movies today? It has to do with a venture capitalist attitude rather than a quality craft attitude (I almost said quality art attitude, but these days, that means someone thinks the statement is more important than the entertainment factor).

The studios probably just throw money at these directors, producers, actors, etc. etc. thinking that something 1 out of 5 movies will make enough profit to make up for the crappy movies put out. Issue is that it probably costs more money to think critically about the talent to hire than to just throw money at a few of them.

Then they probably make the argument that they need to follow this model because the consumers have the demand for quantity rather than quality.

And the thing is, the mass consumer hasn't done what it needs to do to tell the studios to value quality over quantity.

I think some kind of organized movement needs to occur. A movement that will write letters to movie studios to value quality over quantity, and a movement that will work to enrich the population's ability to judge movies, literature and other artistic craftwork rather than just gobble up this crap that is even lower on the food chain than pop art.

Marxist criticizes art as a tool to manipulate the masses into accepting the status quo and power of the dominant class. Either the entertainment of today does a great job of getting the masses to accept the dominant class by making the masses dumber, or Marxist criticism could not have foreseen that capitalism did something worse than control the masses. . .it just made classes dumber and accepting of crap.

Well, I guess if being dumb and accepting of crap means inactivity, then I guess that's control in its own type of way.

Let's get smarter, people.

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